A pro bono project for the 2026 Corporate Christmas Campaign: Amapola contributes its editorial and design expertise to support the Foundation’s mission.
A corporate gift or holiday greeting can help a child reach the medical care they urgently need. This is the message behind Flying Angels’ 2026 Corporate Christmas Campaign, which Amapola has supported pro bono by developing the visual identity and refining the content of a range of communication materials.
Flying Angels Foundation ETS helps seriously ill children reach hospitals where they can receive the treatment they need by arranging and funding air travel. The Foundation also supports flights for medical teams carrying out humanitarian missions and, in particularly complex cases, organises air ambulance transfers.
Turning generosity into a meaningful message
The Christmas campaign invites companies to support this mission through charitable gifts and holiday greetings. The communication strategy has a clear purpose: to convey the value behind each gesture and help businesses share that meaning with their stakeholders.
Amapola provided editorial support for the gift catalogue and other digital and printed materials, focusing on clear messaging and strengthening the connection between gift-giving and the Foundation’s work. At the same time, the team developed a visual identity to be applied across the charitable gift catalogue, illustrated Christmas card, static e-card and letterhead for the charitable holiday message.
Two creative approaches to capturing the spirit of Christmas
The design process explored two distinct creative directions. The first reimagines traditional Christmas symbols through geometric shapes, bold blocks of colour and textured effects. The second takes a more minimalist, illustrative approach, combining a paper aeroplane with festive imagery and visual references to the Foundation’s colour palette.
Both concepts aim to strike a balance between the warmth of the festive season and the sensitivity required when communicating Flying Angels’ mission. The idea of flight provides a common thread, connecting the illustrations to the campaign’s central message: helping children access medical care and giving them new possibilities for the future.
A pro bono partnership built on professional expertise
This collaboration is part of Amapola’s benefit initiatives, through which the company puts its expertise at the service of projects that create value for society. In this case, all services were provided entirely pro bono, helping Flying Angels strengthen the communication tools it uses to engage businesses in its Christmas fundraising campaign.
