ASSOCHANGE – Institutional Communication Plan

Assochange, the only reference association for Change Management culture in Italy

Assochange is a non-profit association that proposes itself as a “meeting place, comparison, acquisition and dissemination of knowledge on Change Management, aimed at helping organizations achieve change objectives”.  Born in 2003, it is today the only associative reality in the sector both in Italy and at European level. It carries out study, research, training and cultural awareness activities on Change themes in organizations and today groups about 30 companies. Since 2022, Amapola has been taking care of the strategy and institutional communication plan for the association. The agency consultancy is oriented to consolidate Assochange’s positioning and reputation as a valuable interlocutor at national level in promoting business culture on Change in organizations and the skills of Change Management professionals.

Amapola’s project

There are various activities that the agency carries out within an integrated and multichannel communication plan designed to enhance the multiple activities and the rich program of events, meetings and initiatives supported by the network. Amapola, in addition to designing the communication strategy, takes care of the contents for the Assochange website and social media. Furthermore, to give visibility and “bring to life” the work and commitment of the association, the agency also takes care of the production of video-interviews with members and external stakeholders, who give voice through their testimony to Assochange projects, studies, working groups and research.

https://www.youtube.com/watch?v=A-PZoEVXkUA