All here: the long story of a short supply chain
It’s titled “All here” the spot that tells the story of Centrale del Latte di Alessandria e Asti’s supply chain, from stables to table, among careful controls, innovation and passion. The project stems from the company’s need to create a new communication product. Effective in reaching its interlocutors immediately and with a strong emotional impact. Accurate in telling the values that constitute the founding pillars of the company:Â quality, attention to animal welfare, food safety, origin certification.
To tell this daily commitment in guaranteeing the short supply chain of the product, Amapola conceived a concept that enhances the “journey” of milk: from milking in the early hours of the morning to first-level controls on the farm and subsequent ones in the plant, from bottling to delivery, up to consumer tasting in an excellent cappuccino. All in a few, very few hours. Hence the origin of the final payoff: “the long story of a short supply chain” and the choice to make the shots, also with the help of a drone, in the Piedmontese countryside, where the farmer-members of the Centrale are based.
The project was directed by Stefano Belviglieri, director and head of Amapola’s digital-multimedia production area, with the participation of Riccardo Lombardo, Italian voice actor with long cinematographic and advertising experience, as narrator.
The campaign was planned on TV and on local social channels and in cinema circuits of Piedmont, Liguria, Lombardy and Tuscany and on the Centrale’s digital media, obtaining thousands of views.
Amapola | The long story of a short supply chain
