Communication that helps children access medical care
Flying Angels Foundation ETS arranges and funds air travel to help seriously ill children reach hospitals where they can receive the treatment they need. The Foundation also supports flights for medical teams carrying out humanitarian missions and organises air ambulance transfers when necessary.
For the 2026 Corporate Christmas Campaign, Amapola provided pro bono support in developing communication materials for businesses choosing charitable gifts and holiday greetings. The aim was to create a clear connection between the festive gesture and the campaign’s fundraising purpose, while maintaining a warm, compassionate tone that respects the sensitive nature of the stories being told.
Consistent messaging and visual identity
The project included editorial support and copy editing for the gift catalogue and other digital and printed materials, with a focus on clarity, readability and consistency across all communications.
On the visual side, Amapola developed a campaign identity designed to work across four key materials:
- Charitable gift catalogue
- Illustrated Christmas card
- Static illustrated e-card
- Letterhead for the charitable holiday message
The creative process explored two concepts: one built around geometric shapes and textured effects, and another featuring a lighter, more minimalist illustration style. Both connect traditional Christmas imagery with the idea of flight, a defining element of the Foundation’s identity and mission.
The result is a cohesive visual and editorial language that can be adapted across different formats, giving businesses the tools to communicate their participation in the campaign and their support for Flying Angels.
