Repack refreshes its digital presence
Repack, part of the Capra Group, which specialises in waste management and renewable energy, partnered with Amapola to completely redesign its corporate website. With over 30 years of experience in recovering, reconditioning and recycling industrial plastic packaging, Repack puts circular economy principles into practice.
To showcase this commitment and better align the company’s digital presence with its vision, Amapola developed a new website architecture centred on sustainability, services and corporate identity. The team managed every stage of the project, from competitor benchmarking and visual design to content creation and optimisation, website development and the English-language version.
Amapola’s approach
Before embarking on the redesign, Amapola conducted a benchmark analysis of key competitors to identify best practices and opportunities for strategic differentiation. The website was then completely restructured around five main pages: Home, About Us, Sustainability, Services and Products, and Permits and Certifications.
The new structure also features additional and enhanced content, including:
- A dedicated company news section
- A contact form on every page
Amapola rewrote and edited all website content in both Italian and English, highlighting Repack’s mission and the value it delivers to customers.
Design and development
The project involved creating a fully customised, responsive design optimised for all devices. Tailored visual elements, strategically placed calls to action and intuitive links between sections were introduced to improve the user experience.
The website was built using WordPress, with a drag-and-drop visual editor that enables Repack to manage and update its content independently.
Additional communication materials
Amapola also supported Repack in developing a slide-based corporate presentation, designed to strengthen the company’s market positioning and communicate its identity, expertise and values.
