With a background spanning communications, marketing, sales and fundraising, Elisa joins Amapola to strengthen our business development strategy and market relationships.
We are delighted to welcome Elisa Marenco to Amapola. Elisa joins our business development team, under the direction of Partner Elena Mancino, where she will focus on growth strategies and marketing tools.
Her arrival strengthens a key area for the growth of our company: listening to the market, building new relationships and enhancing the expertise that Amapola offers to companies, public bodies and organisations on their sustainability journeys.
Elisa Marenco’s background
Elisa brings to Amapola a multifaceted profile, shaped by experience in communications, brand management, sales, digital and fundraising. She graduated in Political Science from the University of Genoa and later completed a Master’s degree in Economics and Business Organisation at SAA.
She began her career in the Press and Global Communication office at Slow Food. She then continued her professional journey at Martini & Rossi, part of the Bacardi Group, where she gained extensive experience across several roles: brand manager, web specialist and sales manager for the e-commerce channel. This gave her the opportunity to work on brand identity, digital tools, commercial targets and relationships with a wide range of audiences.
After a role in digital communications at Paglieri, Elisa joined Fondazione Uspidalet in Alessandria, where she also worked on fundraising, before moving to Amapola.
Business development and sustainability
In her new role, Elisa will work on business development strategies and marketing tools, helping to strengthen Amapola’s market presence and its relationships with clients, prospects and partners.
“For us, business development is not just about sales. It is a key point of contact with the market, and with companies and organisations looking for direction in an increasingly complex landscape,” says Elena Mancino, Partner and Commercial Director at Amapola. “ESG regulations, reporting, responsible communication, stakeholder engagement, territorial projects and sustainability strategies all require listening skills, clarity and the ability to understand different needs. Elisa’s background, which brings together communications, marketing and development expertise, will help us strengthen this area and make our dialogue even more effective with those who choose Amapola as a partner for their sustainability journeys.”
A little bit about Elisa
Outside work, Elisa is a Torino FC supporter through and through. She also loves horse riding and reading.
Welcome again, Elisa!
