The Confindustria Dispositivi Medici Impact Reports
Confindustria Dispositivi Medici is the industry association within Confindustria representing companies operating in Italy’s medical device sector. It brings together a diverse and constantly evolving ecosystem driven by technology, expertise, research and innovation in healthcare.
Having developed the communication concept and visual identity for the first Impact Report, Amapola supported the Association in producing its second edition through a more comprehensive consulting approach, covering narrative development, data collection, content creation and graphic design.
Amapola’s role
The project began with a review of internal documentation and interviews with key people across the organisation. This helped build a comprehensive picture of the activities undertaken, gather quantitative and qualitative information, and identify the key messages to highlight.
Amapola was responsible for drafting the Impact Reports for both Confindustria Dispositivi Medici and Confindustria Dispositivi Medici Servizi, developing a consistent, accessible narrative that reflected the Association’s institutional identity.
Clear, accessible reporting designed to engage
The Impact Report was conceived not only as an accountability document, but also as a tool for building and strengthening relationships with stakeholders, member companies, institutions, partners and employees.
Amapola therefore focused on three key elements:
- Focused storytelling, built around a small number of core themes;
- Clear, direct and inclusive language, making the content accessible to a wide audience;
- Readable, accessible graphic design, consistent with the Association’s visual identity.
Alongside the full report, Amapola also developed a shorter summary version, designed to make the key information easier to navigate and share with a broader audience.
The result is a reporting resource that goes beyond simply documenting impact: content that can be brought to life across different channels and settings, from institutional communications and events to digital platforms.
You can find HERE the Reports.
