Amapola supported the Association in producing the second edition of its Impact Report, from contextual research, data collection and analysis to narrative development, content creation, graphic design and communication materials. The project also included a dedicated report for the Association’s service company.
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Confindustria Dispositivi Medici continues its journey towards communicating its impact in a clear, accessible and structured way. Following the first edition of its Impact Report, for which Amapola developed the communication concept and visual identity, the Association decided to take a more comprehensive approach to its second edition, drawing on a broader range of Amapola’s consulting expertise.
The project brought together research, internal stakeholder engagement, data collection, editorial development and graphic design, alongside communication tools designed to make the report more accessible and effective in institutional and public settings.
About Confindustria Dispositivi Medici
Italy’s medical device industry is worth €18.1 billion, comprising 4,618 companies and employing 133,627 people. It is a dynamic ecosystem driven by technology, expertise, research and innovation in healthcare.
Confindustria Dispositivi Medici is the industry association within Confindustria representing companies operating in Italy’s medical device sector. For four decades, it has supported the development of a diverse and constantly evolving industry that plays a vital role in improving patient care, people’s health and wellbeing, and the country’s healthcare system. The organisation brings together seven sector-specific associations, reflecting the breadth and diversity of the medical device industry.
2025 marked a major milestone for Confindustria Dispositivi Medici as it celebrated its 40th anniversary. The occasion provided an opportunity to reaffirm its identity and strengthen relationships with member companies, institutions, local communities and the wider Confindustria network.
This milestone also inspired CDM40, a programme of events, content and communication initiatives celebrating the Association’s history, reinforcing its positioning and looking towards the future.
Impact reporting: Bringing together accountability and communication
The new Confindustria Dispositivi Medici Impact Report serves two complementary purposes.
First, it provides a detailed account of the impact generated by the organisation, also reflecting the commitments of Confindustria Dispositivi Medici Servizi as an Italian Benefit Corporation (Società Benefit).
Second, it acts as a communication and engagement tool, strengthening dialogue with member companies, institutions, stakeholders, partners and employees.
More than a reporting document, it offers an opportunity to express a shared identity, highlight the value of the Association’s activities and demonstrate its contribution to the healthcare sector.
Amapola’s work with Confindustria Dispositivi Medici
For the second edition, Amapola supported Confindustria Dispositivi Medici throughout the entire process, working on both the Association’s Impact Report and the report for its service company.
The project began with an internal and external assessment, which informed the Association’s decision to adopt the Voluntary Sustainability Reporting Standard for non-listed SMEs (VSME) developed by EFRAG for small and medium-sized enterprises outside the scope of the Corporate Sustainability Reporting Directive (CSRD).
The next stage involved reviewing and analysing internal documentation to build a comprehensive picture of the year’s activities, initiatives and achievements. Interviews with key people across the organisation helped identify priorities, gather qualitative evidence and bring different perspectives into the reporting process.
We also supported the collection of quantitative data and took responsibility for drafting the Impact Report and the dedicated summary for Confindustria Dispositivi Medici Servizi.
The project also included a slide-based executive summary for presentations, institutional events and the Annual General Meeting, together with additional communication materials to help share the report’s key messages with a wider audience.
Clear, accessible storytelling with an institutional voice
Our approach to the Impact Report focused on developing a concise, consistent narrative that brought together accountability, identity and long-term vision.
The storytelling framework was built around a small number of core themes, connected by a common narrative thread. People were placed at the heart of the story: employees, stakeholders, member companies, partners and institutional representatives, whose voices and contributions helped bring the report to life.
The language is clear, inclusive and straightforward. While maintaining the professional and authoritative tone expected of an industry association, the report is designed to be engaging and easy to understand, including for readers without specialist knowledge.
Making the reports more accessible and easier to share
Graphic design played a key role in making the Impact Reports for Confindustria Dispositivi Medici and Confindustria Dispositivi Medici Servizi clear, readable and accessible.
Alongside the full report, Amapola developed a shorter, easy-to-navigate version highlighting the main findings and messages.
Typography, colour palettes, page layouts and visual elements were carefully selected to make complex information easier to understand and ensure the content could reach and engage a broad audience.
Impact reporting as a tool for engagement
The second Confindustria Dispositivi Medici Impact Report demonstrates how reporting can strengthen transparency, build reputation and foster meaningful stakeholder dialogue.
When data, storytelling and design come together, an institutional report can become much more than a compliance exercise. It can help an organisation demonstrate the value it creates, build stakeholder trust and clearly communicate its contribution to both its industry and society as a whole.
