A museum to tell the story of light in entertainment
Claypaky (Osram Group) entrusted Amapola with the design and realization of the MoMS Museum of Modern Showlighting. Housed within the company’s headquarters in Seriate (BG), MoMS is the first European museum specifically dedicated to light, understood as a tool that creates emotions.
World leader in the professional lighting sector, Claypaky was founded in 1976. Its projectors animate the showlights of world-class events, such as Bruce Springsteen, Madonna, Lady Gaga, Beyonce, Paul Mc Cartney tours, Cirque du Soleil shows, the Football World Cup, the Olympics, the spectacular Super Bowl halftime, the Oscar ceremonies, and are present in TV studios and theaters around the world.
Inside the museum are represented all the sectors in which scenic light is a fundamental element: concerts, musicals, theaters, TV shows, discos, theme park attractions, exhibitions, inaugural events, installations and urban furniture interventions.
The chronological evolution of technology is told parallel to that of the sociocultural context. The museum path starts from a brief historical excursus, then focuses attention on the 70s, when light effects that remained impressed in collective memory were born, because linked to great musicals like “Saturday Night Fever”, up to the present day, with the complex motorized projectors currently on the market.
Amapola designed the museum path, took care of the visual identity, the contents of the twelve thematic rooms, the website, the signage, the research of furniture pieces, the multilingual audio guides and the multimedia contents of the telematic stations.
MOMS Claypaky’s (Osram) light museum
Online the Moms Museum of Modern Showlighting website a unique museum in the world
Amapola “lights up” the Museum of Modern Showlighting
Inaugurated the MoMS, the first European museum dedicated to modern scenic lighting
Museum of Modern Showlighting: in the home stretch the Amapola project
“We are very proud to be able to make known the emotional and cultural value of light to industry professionals and to all enthusiasts and curious people. But for us light also means research and innovation: for this reason we also want to underline its value in employment terms. The lighting sector is rich in professional opportunities with high technological content.”
Pio Nahum – Chief Executive Officer, Claypaky
