Corte di Rivalta, Tomato Farm’s high quality brand
Corte di Rivalta is the high quality brand of
Tomato Farm S.p.A., born in 2014 from the will of the Gavio Group, owner of Tomato Farm, to enhance, in a new way, the identity of the Tortona territory and its cuisine.
The brand is a spokesperson for ancient traditions and at the same time for the innovative drive of new generations: a
true territorial planning operation, in which culture and tradition meet to spread in Italy and in international markets a
new innovative agriculture.
The “Corte di Rivalta” project intends to make known the numerous culinary and agri-food specialties present in the territory, enhancing and spreading at the same time cultivation techniques respectful of the environment, human and animal health.
The Italian supply chain e-commerce
Over time the
range offered has become
wider with products always with a short supply chain, but also originating from other Italian territorial realities. The
project Corte di Rivalta has thus been enriched with a
new value, linked to the
sustainability of zero-kilometer products coming directly from the countryside.
Tomato Farm felt the need to let its audience know this
change of vision, highlighting the sustainability elements that make
special the products branded Corte di Rivalta: quality, genuineness, freshness, food safety and healthiness.
From this need, the sustainable Italian supply chain website and e-commerce was born.
Amapola’s project
Tomato Farm chose Amapola for both a structural and content revision of the
website, aimed at
best enhancing sustainability aspects to consolidate identity, authoritativeness and brand positioning.
After having reorganized and expanded the general structure and individual pages of the website, Amapola elaborated a revision of the pre-existing contents and integrated them with new texts.
From the story behind the brand to the presentation of raw materials (Tritordeum cereal, tomatoes, honey and fruit), the editorial contents were revised to enhance
the brand’s roots with the territory and its ability to bring innovation, investing in sustainability paths attentive to people’s health and respect for the environment.
In the
shop section, customers find products cataloged according to different categories, for better research, with links to related pages or for product combinations.
In creating the contents, in constant dialogue with the client, Amapola put in the foreground the characteristics that make the products sustainable, to
reposition the brand and reach the target customer identified by Tomato Farm.
