MICHELIN – The sustainable factory

Client

Michelin

Challenge

Create the first event for open engagement and dialogue with the local community (institutions, media, partners, and citizens) around Michelin’s largest production site in Italy.

Services

amapola progetto MICHELIN - La fabbrica sostenibile 1

When the factory opens its doors to sustainability, innovation and development

“Positive Companies” is the name of the project that involves companies, suppliers and institutions to enhance commitments and common challenges for sustainable development in the Alessandria territory. Amapola accompanied Michelin Italia in conceiving and implementing the first event of this cycle at the plant dedicated to truck tire production (the largest in Italy for Michelin). The event, realized in partnership with Confindustria Alessandria and University of Eastern Piedmont, was created to support and share the Michelin Group’s commitment to a future that combines industrial competitiveness and sustainability and saw the participation of over 100 guests, including authorities, representatives of the major entrepreneurial realities of the territory and the academic world. Participants, thanks to a guided visit to production departments, were able to experience firsthand the daily commitment of the Alessandria plant, at the forefront in pursuing a virtuous circular economy model in each of the three dimensions of sustainability: economic, social and environmental. The seminar dedicated to the 2030 agenda allowed the creation of a dialogue opportunity between companies and stakeholders, to address the current and closely related themes of industrial competitiveness, environmental innovation and corporate social responsibility. The “Sustainable Factory” project supported by Confindustria Alessandria will give life to a series of meetings in which industrial realities present in the territory will share their best practices in the field of sustainability. The event was a great success in terms of participation and had significant media coverage. Download article from La Stampa  Download article from Il Sole 24 Ore Networking and collaborating is one of the objectives of the 2030 agenda. We have sought tools that act as a sounding board for our companies: hence the Positive Companies initiative. Federica Moschini CSR Manager, Confindustria Alessandria

Team leaders

Sergio Vazzoler

Co-founder, Partner and Director of Public Affairs

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