Compagnia di San Paolo Foundation – Stakeholder Engagement

The Amapola Project for Compagnia di San Paolo Foundation

To amplify the reach of the Call Athletes by Nature. The circular well-being between nature, movement and healthy living, the Compagnia di San Paolo Foundation entrusted Amapola with the design and management of two key events in Turin and Genoa, with the objective of encouraging participation through networking, training and technical support opportunities for interested associations.

A strategic approach for territorial involvement

Amapola developed an engagement model based on careful territorial analysis and the creation of effective tools to involve associations. We managed the activities of:

• • Census and mapping. We created a detailed database with over 5,000 sports and environmental associations in the target territories (Piedmont, Liguria and Aosta Valley), for targeted and personalized communication.

• • Format design and organization. Our team handled the ideation of an interactive event model, which alternated training moments, networking and operational support to maximize the usefulness of the meeting and the involvement of participating organizations.

From theory to practice: events, training and networking

The events, which sold out with over 260 participants, saw the activation of various initiatives to make involvement more concrete and effective.

• • Training workshops: practical sessions on project management and collaborative management to offer concrete tools to participants.

• • Technical help desk: personalized support to accompany associations in the application phase for the call.

• • Networking sessions: dedicated spaces for creating collaborations between sports and environmental organizations.

Amapola also handled the production of the event opening video: from storyboard design to direction, from filming to post-production. The video featured world diving champion Tania Cagnotto, who shared her relationship with outdoor sports and the value of physical activity as a tool for well-being and sustainability in dialogue with the Foundation’s Secretary General, Alberto Anfossi.

A replicable engagement model

Thanks to this integrated approach, Amapola helped make the Athletes by Nature Call by Compagnia di San Paolo Foundation an opportunity for growth for the involved associations, transforming the launch moment into a training and networking experience.