CAFC, the graphic design project for the 2022 sustainability report
CAFC is the largest manager of the integrated water service in Friuli Venezia Giulia, with a water network of over 5,400 kilometers. The company began its sustainability reporting path in 2018, consolidating commitment, strategy and method year by year. For CAFC’s 2022 Sustainability Report, Amapola supported the company by handling the
graphic-visual project and developing targeted solutions to maximize the narrative and communication potential of the reporting project.
The Amapola project
Thanks to consolidated experience in reporting projects for companies in the energy sector, multi-utilities and integrated water service managers, the Amapola team
suggested some graphic-visual layout guidelines for the CAFC Report. The agency handled the graphic design and layout of both the full version and the summary and video-infographic containing the main highlights of the Report, content that was used for the document presentation event. Specifically, Amapola’s consulting focused on:
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- Data visualization: extensive use of infographics and visual concepts to intuitively facilitate reading and understanding of data, numbers and main results.
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- Focus on Sustainable Development Goals (SDGs) and connections with the GRI Content Index: specific graphic solutions, icons and colors designed to create a visual and chromatic common thread in the document development.
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- Great attention to faces, people, territories: to emphasize the importance of the human and social factor of the organization, valuing the context in which it operates.
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- Accessibility: the graphic project was developed with maximum attention to favor readability and comprehensibility of content, with care for chromatic and layout choices, text body and spacing.
The summary version for the presentation event
The study of graphic solutions was conducted with the objective of facilitating their adaptation
into a presentation document intended for corporate use in the context of the Sustainability Report presentation event. The result is a carefully designed infographic presentation that
maintains a coherent and homogeneous look & feel. Facts, key numbers and main projects were transformed into attractive visual elements, making content accessible to a vast and heterogeneous audience.
The video-infographic with main highlights
Based on the salient elements of the Integrated Report and presentation, a
short version in video infographic form was created, a variant that easily lends itself to sharing on digital and social channels. This adaptation was used to open the Report presentation event. A streamlined and effective communication solution
to collect and clearly narrate the data and key numbers related to CAFC’s sustainability.
CAFC’s 2022 Sustainability Report is available
HERE.
