Consolidating the company’s positioning in the reference market through a nationally relevant event
Since 2017 Amapola has been a partner of Universal Robots Italia, for which it handles the strategy and annual integrated communication plan. During 2020, the agency designed and organized for the company the General States of Collaborative Robotics (here the agenda), a digital event that allowed Universal Robots Italia to consolidate its reputation and position itself as a reference point in the Italian market, proposing itself as a valuable interlocutor in connection to collaborative robotics uses.
The project took shape on November 26 and involved some of the most important experts in the sector, bringing together personalities from the academic world, training, businesses and trade unions. Amapola managed the event in its entirety. The services deployed by the agency for the project’s success were numerous: from public relations to media relations, from event direction to advertising management, up to producing content for social channels and creating video interviews.
The Charter of Ideas of Collaborative Robotics
The General States were the place designated to collect ideas, reflections, improvement suggestions, from 12 experts connected to a more evolved and sustainable use of collaborative robotics. These reflections and proposals gave birth to a Charter of Ideas, a manifesto available to institutions and stakeholders of the Italian country system on development opportunities offered by collaborative robotics. Amapola handled its editorial coordination, graphic realization and presentation ePress Conference, with particular attention to PR and digital PR activities. The Charter enhancement path will continue with 4 events designed and organized by Amapola to give concreteness to the contained proposals that will take place during 2021 and will again involve the experts who participated in the General States together with new stakeholders. Each event will generate a further expansion of the Charter through in-depth documents.
Amapola specializes in communication for the automation and manufacturing industry sector, fields where the sustainability theme is well present in all its aspects: economic, social and environmental.
