Sustainability Makers – The Professional Network, the new identity of the CSR Manager Network
15 years after its foundation, the CSR Manager Network transforms into Sustainability Makers the professional network, a new brand identity that unfolds not only with a different name, but also with an original logo and a renewed website. The rebranding operation confirms the values that have always distinguished the association, committed to promoting and enhancing sustainability professionals, and updates them to respond precisely to today’s awareness and context. In the rebranding operation, Amapola, which has long been alongside the network for video content production, handled the logo, website, corporate identity manual and presentation videos of the association’s new appearance.
Communication tools
The new website, renewed in structure and image, is enriched with news, video content, questions and answers about professional figures dealing with sustainability. It has a public part, open to all users, and a part dedicated to members, allowing access to premium content.
The Sustainability Makers logo consists of a sinuous “s” that communicates flexibility, balance, movement, accompanied by an “m” with a more rigid structure, which, in addition to symbolizing solidity, is represented as an open portal to the Sustainability Makers community. Supporting the rebranding operation, Amapola also handled the production of two video contents: an interview with President Marisa Parmigiani, who explains the decision that led to the association’s new appearance, and a video that tells the genesis of the logo.
