SICC – World Conference 2019

Client

SICC – Società Italiana di Chimica e scienze Cosmetologiche

Challenge

Promote the 2019 IFSCC – International Federation of Societies of Cosmetic Chemists World Conference.

Services

Diversity, Equity and Inclusion (DEI) Consulting

A video to tell the ethical side of cosmetics

IFSCC (International Federation of Societies of Cosmetic Chemists) is the international federation that promotes worldwide cooperation in the field of cosmetic science and technology. Founded in 1959, it now counts over 16,000 members, representing 79 different countries.

IFSCC entrusted the Italian confederated association, SICC (Italian Society of Chemistry and Cosmetic Sciences), with the organization of its 25th biennial congress, which was held in Milan in 2019 and saw the participation of over 3,000 delegates from around the world.

SICC chose Amapola for the realization of the congress promotional video, believing that the central theme of the event, “CosmEthic Science and Conscience”, was particularly close to the agency’s sensibility and experiences.

The video presented both the rich program of seminars and presentations, and the cultural and tourist aspects linked to the Lombard capital. It was screened, with increasingly detailed versions, in all the international events of associations linked to IFSCC, from Seoul to Brussels, from Buenos Aires to London.

https://www.youtube.com/watch?v=P7EJdvIod5I

Team leaders

Luca Valpreda

Founder and Managing partner

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