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CAP Group – ESG Video Training Pills

Client

Gruppo CAP

Challenge

Promote and communicate the company’s achievements in social, environmental, and economic responsibility through engaging, informative, and multimedia storytelling.

Services

Corporate Training
amapola progetto Gruppo CAP - Formazione in video-pillole ESG 1
  • CAP Group – ESG Video Training Pills

Internal training  ESG video pills

For Gruppo CAP, the water mono-utility of the Metropolitan City of Milan, sharing knowledge and promoting a free learning culture are pillars for enhancing people. This is where the need and desire to activate an internal training path on ESG topics comes from, designed to reach the entire company population. The objective is to grow internal culture on key sustainability themes, starting “from the basics”, spreading awareness regarding the commitments the company aims for. The Group chose to rely on Amapola and its ESG video pills Library to build this path.

The Amapola project

Starting from Gruppo CAP’s needs, the agency designed an ad hoc path, with a selection of pills from the Amapola catalog, subtitled in Italian, customized in graphics and organized in 3 sessions (Development and context of the concept of sustainability, CSR and businesses, Lived sustainability).

Amapola’s ESG video pills Library

The Amapola catalog today includes 30 training video pills on sustainability topics, divided into three paths dedicated to introductory concepts, environmental and social aspects. Each pill develops a key sustainability theme through linear content and simple and direct language, a true accessibility tool to reach everyone. The topics are treated firsthand by an expert from the Amapola team, through the combination of keywords in video graphics. At the end of each video clip, a brief interactive questionnaire is provided to verify understanding of the concepts expressed in the training content. Discover more about Amapola’s ESG library:
https://youtu.be/4odfUyiUqxo

Team leaders

Elena Mancino

Partner and Commercial Director

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