TELENERGIA – Communicating district heating

Client

Telenergia

Challenge

Inform the local community about the district heating project.

Services

Diversity, Equity and Inclusion (DEI) Consulting

Environmental and Social Territory Consulting

A new energy in the city

Telenergia, a company of the EGEA Group of Alba, has chosen Amapola to design and implement the first communication campaign to inform citizens and stakeholders about the new district heating system built in the territorial area of Alessandria; the project involves an investment of about 90 million euros, a network of 62 km in extension to serve about 67,000 residents. The communication campaign was developed with a multichannel strategy and schedule, which includes the website as well as advertising (on billboard media, tabular on newspapers and banner campaign), stakeholder engagement and community relation actions (letters and postcards to residents, public events, open days and guided tours) in synergy with a media relations plan.

Team leaders

Sergio Vazzoler

Co-founder, Partner and Director of Public Affairs

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