Evaneos – Public Relations and Press Office

Client

Evaneos

Challenge

Strengthen brand positioning and awareness on the Italian market.

Services

amapola progetto Evaneos - Relazioni pubbliche e ufficio stampa 1

Evaneos, the French marketplace dedicated to responsible and sustainable tourism

Evaneos is a French marketplace born in 2009 that connects travelers and local agencies specialized in tailor-made trips and in proposing tourism attentive to social and environmental impacts. Today Evaneos is present in numerous European and non-European countries and offers over 160 destinations. The Company, through its online platform, allows travelers to directly contact an agent active in the location they wish to visit and customize their travel experience which, in addition, will be characterized by respect for the principles of social and environmental sustainability.

Amapola’s consultancy: public relations and press office

For Evaneos, Amapola takes care of the press office and public relations with the objective of strengthening awareness and positioning of the brand in the Italian market. Research of visibility opportunities on specialized and non-specialized media, organization of interviews with management, engagement of influencers, production of press releases and planning of press conferences, recording of video interviews, organization of participation in reference events for the sustainability and tourism community: these are numerous PR activities carried out by the agency. Furthermore, to support and complete the project, Amapola also took care of the production of some video-interviews with management and local Evaneos agents, for distribution on the company’s channels. Among the activities of the 2022 media relations plan, the press conference dedicated to the Better Trips philosophy of Evaneos that interprets travel as a positive change for the traveler and for the world. At the basis of this model, attention to human relationships, the concept of slow tourism respectful of local ecosystems, support for solidarity development, commitment to environmental sustainability. Here are some media appearances on the web. Repubblica.it Voyager Magazine Il Giornale del Turismo Guida Viaggi iO Donna Here are the main appearances on magazines and print media: Panorama 11.01.23  Evaneos  Warm destinations Panorama 25.10.23  Evaneos  Traveling among the ice at the end of the world Corriere della Sera  Dove 28.11.23   Evaneos  Revolution in travel Panorama 17.01.24  Evaneos  Desert. Escape from everything to rediscover yourself

Team leaders

Guido Ruffinato

Senior Account Communications and Sustainability

Alberto Marzetta

Partner and Client Director

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