Social Value Italia – Adopt a Good Practice

Video storytelling to give voice to third sector initiatives during the Covid-19 lockdown

https://www.youtube.com/watch?v=HjFO3xDFtK8

Telling the story of social projects born to concretely respond to pandemic difficulties, while creating a virtuous link between profit and non-profit worlds. This is the objective of the Adopt a Good Practice project, conceived by Social Value Italia, supported by KPMG Italia Foundation and of which Amapola is a communication partner. With Adopt a Good Practice, each profit company adopts a non-profit reality, contributing to the realization of a storytelling video in which the non-profit association tells the story of projects born during the Covid-19 emergency and related lockdown periods. Amapola handled the design and realization of all videos, creation of the initiative’s brand, realization of the landing page www.adoptgoodpractice.it, engagement and promotion activities. Amapola also “adopted” Dynamo Camp, a non-profit that offers free specific Recreational Therapy programs to children and adolescents with chronic diseases, in therapy or in post-hospitalization period, to healthy siblings and their families. Here is the video about their experience made by Amapola. Public relations, video storytelling and digital communication Three main services that Amapola implemented as project communication partner.

• • Public relations: media relations, press office activities and organization of the project presentation webinar.

• • Video storytelling: all videos on non-profit world stories are entirely designed and produced by Amapola.

• • Digital communication: in addition to material distribution on social channels, the agency handled the design of the Adopt a Good Practice website.

“We are convinced that the profit and non-profit worlds must meet and contaminate each other more” comments Luca Valpreda, founder and partner of Amapola  “Adopt a Good Practice” is not only a project that aims to enhance the Third Sector, but is an initiative that allows companies to come into contact with the best social practices, letting themselves be inspired.”

https://www.youtube.com/watch?v=nRwudSQvkuY

https://www.youtube.com/watch?v=R3usJ-f7bT0