At Turin’s Lingotto Luxoft opens its new Italian headquarters and an automotive center of excellence
Luxoft, a design, data and development company of DXC Technology, specialized in providing digital transformation solutions for many sectors, inaugurated in October 2022 the Italian headquarters and the Automotive Center of Excellence at Turin’s Lingotto. A choice, that of the Piedmontese capital, guided by facilitated access to local skills, proximity to key customers and partners for the company and the city’s prominent position in the Italian automotive ecosystem.
The event was opened by an institutional conference during which the company’s top management told about future development plans in the territory. The day was enriched by testimonies from some of the company’s main clients, who shared their direct experience, and by representatives of institutions and companies specifically involved. This first moment was followed by a press conference in the presence of the main national and local economic media, professional and trade media. At the day’s closing, in a space set up for demos, the main Luxoft solutions for the automotive sector were presented followed by a celebratory moment dedicated to guests selected by the company.
The Amapola project
Amapola supported Luxoft in organizing the event in Turin handling the overall direction from logistical aspects to organizational secretariat, from setup to all communication materials produced for the occasion also managing press office, media and public relations. Press releases, visibility opportunities, one-to-one interviews with major publications and local and national television: various activities were carried out, always with the objective of consolidating ties with Turin’s automotive world, together with the institutional one, and opening new relationship channels for the company with the territory, helping consolidate awareness and recognition.
Amapola also handled the photo and video service for the event. The agency’s dedicated division produced the reportage and video-interviews, which the company distributed on its digital channels.
