A structured and concrete stakeholder engagement path to support Centro Servizi Courmayeur
Amapola supported Centro Servizi Courmayeur, appointed by the Municipality of Courmayeur for the construction and drafting of the Integrated Strategic Plan for Sustainable Tourism and the stakeholder engagement activities planned for its implementation. The “Courmayeur Climate Hub” project, coordinated by the Municipality and funded under the PNRR (National Recovery and Resilience Plan), has ten lines of action, and one of these is dedicated to co-designing the integrated document for sustainable tourism, with the objective of transforming the destination into a reference point in this field.
The Strategic Plan design was based on a concrete and structured stakeholder engagement path. Amapola proposed a medium-term activity plan, designed to continuously involve tourism operators and citizens, make them participants and identify concrete and measurable projects to include in the Strategic Plan that involve partly the same stakeholders.
The Amapola project
The activity plan provided for a participatory process structured in three phases (creative, transformative, implementation): participants were called to reason and identify ideas and projects in relation to priority themes such as the enhancement of the Ferret and Veny valleys, the protection of water resources, the recovery of abandoned paths and lands, the enhancement of local traditions, uses and customs. Those who were part of the journey then participated in a series of meetings in plenary and then at working tables conducted by Amapola expert facilitators. From the collective emergence of stimuli and ideas, we started to define the projects to include in the Strategic plan. Amapola also handled content editing and document layout.
A strategic responsible tourism project by definition requires co-design with the territory and community. Working together on project proposals that derive from direct participation generates empathy, builds a continuous, spontaneous and collaborative relationship, strengthens the territory’s global sustainability path.
Alberto Marzetta
project manager, Amapola
