Integrated communication strategy for the robotics leader
Amapola has been a partner of Universal Robots Italia (Italian subsidiary of the Danish market-leading company in collaborative robotics) since 2017: it handles the strategy and annual communication plan aimed at consolidating positioning, values and business of the company, and develops individual projects from concept to implementation, enhancing them through omnichannel solutions:
- planning and managing advertising on industry media
- social media management
- production of content for product materials, marketing tools, technical editorial projects (e-books) and corporate blog
- national media relations and digital PR, in coordination with the Danish headquarters
- coordination of Italian events and trade shows presence, product launches and press meetings
- organization of presentation events for the Italian headquarters
- production of videos, reportages, interviews and showreels, also in multilingual versions
The harmonization of every initiative in Universal Robots’ communication ecosystem allows amplifying their effectiveness, thanks to the synergies that derive from an integrated strategy. The results confirm the success of the collaboration, with growth in the company’s visibility KPIs year on year: publications (over 400 per year) interviews (26 conducted in 2019), along with 6 trade shows and 18 events and workshops.
Communication in the automation and manufacturing industry sector is one of Amapola’s specialization areas, with a content approach that aims to enhance the sustainability of companies specialized in collaborative technological solutions, which favor interconnections between human skills and machine capabilities and create the conditions for an “industry 5.0” (in the definition coined precisely by Universal Robots).
