ISVI Chooses Amapola to Strengthen Its Responsible Communication
A strategic consulting journey to promote the identity, businesses, and people of the Institute for Business Values.
ISVI – Istituto dei Valori d’Impresa, the Institute for Business Values – is a leading organization for Italian companies committed to a responsible, innovative, and sustainable business model. Amapola has been chosen to solidify ISVI’s position as a go-to resource for businesses adopting responsible practices.
ISVI is a nonprofit that brings together individuals, companies, and institutions with a mission to advance and share a progressive vision of business and its role in society, emphasizing the importance of entrepreneurial values that are ethical, sustainable, and future-focused.
Videos, Events, and Storytelling: Giving Voice to Responsible Entrepreneurs
Amapola works alongside ISVI in managing integrated communications, creating content that strengthens the Institute’s standing on corporate sustainability topics, fosters member engagement through internal projects, and enhances ISVI’s digital presence.
We have designed and now manage a series of video formats for ISVI to showcase member stories and promote the Institute’s values. Through series like “Members’ Voices,” “Members in Action,” and “ISVI’s Words,” we explore the relationship between business responsibility and sustainability, giving a platform to the personal accounts of ISVI’s members. These videos offer an authentic look into members’ experiences, highlighting not just their professional sides but also the personal commitment of entrepreneurs who embrace ethical business practices. It’s a way to bring the association’s values to life through the words of its members and foster a deeper sense of belonging.
Additionally, Amapola supports ISVI in organizing institutional events, such as the “Conoscerci” series, where member entrepreneurs are interviewed and share their experiences with an online audience. Amapola manages event hosting and contributes to the strategic and operational planning of each gathering, ensuring each session is a moment of growth and sharing for everyone involved.
Other Areas of Amapola’s Support
Our consulting also extends to managing digital channels, carefully curating content for social media, newsletters, and the website. For the association, we revamped the website, making it more modern and dynamic, redesigning it from scratch, and handling both copywriting and graphic design. This was an essential step to ensure that every initiative, project, and value has the right platform and visibility.
Another key area of our support involves media relations. We have coordinated the publication of articles and interviews in prominent outlets, including Il Sole 24 Ore, amplifying ISVI’s message and promoting its network of entrepreneurs and companies committed to social and environmental sustainability.
This collaboration with ISVI allows us to bring our expertise in responsible communication and sustainability to the table, helping spread a message that can inspire more companies to pursue a business model that combines economic success with positive social impact.
