Placing the key focus on the company’s identity and values – sustainability, innovation, customer service, and so on) is the starting point for the development of an integrated communication strategy with effective content and activation channels. With this philosophy Amapola designs integrated campaigns, coordinating the entire communication process from the creative concept to production and omnichannel organisation:

• branding and corporate identity
• packaging
• advertising
• below the line
• digital
• events
• PR and media relations.