Application videos: the solution to communicate product performance
How can you tell the excellence of a product of very high technology and complex technical demonstration, even remotely? The key word is video tutorial: a solution that combines live demonstration of product functioning by a professional (tutorial) with technical, specific and in-depth information and contributions (demo), integrated live.
With this strategy Amapola created for QFP, a leading company in the field of non-contact metrology, a series of application videos to present characteristics and performance of 4 flagship products of the portfolio: GapGun, Kreon, QBOX Minicobot, TScan.
To tell functionality, applications and advantages of each measurement instrument, the Amapola video crew realized the shooting at the company’s headquarters in Este, with live shots and use of double screen (solution + software screen) to enhance the possibilities of using the instrument and explain the technical steps.
The result: 4 video tutorials that offer a rich and complete experience to the final recipient, usable as “premium” content in a lead generation plan, supporting the company’s commercial strategy.
Amapola takes care of the annual communication strategy for QFP, the editorial plan, the production of original contents for digital properties (website and social channels) and media relations and press office activities to enhance business projects on the national market.
QFP on TGR Rai Umbria QFP YouTube Channel
