Amapola handles the graphics design of Leroy Merlin Italia’s 2023 Sustainability Report
The document presents the organisation’s economic, social and environmental impacts. Publication of a summary with the main highlights.
Turning houses into comfortable homes: this is the motto of Leroy Merlin Italia, which recently presented its 2023 Sustainability Report. The document is a new step in an important journey to sustainability, reflecting Leroy Merlin Italia’s commitment to having a positive impact on people, the environment and the community. The journey is narrated in the graphics design developed by Amapola: we worked with the company on the creative features of the report and the page layout.
The project for the Leroy Merlin Italia 2023 Sustainability Report
For its 2023 Sustainability Report, Leroy Merlin Italia chose the concept of the road to illustrate its sustainability journey. A journey that still continues and intends to actively engage everyone in the organisation and its stakeholders. Amapola took charge of the creative project and page layout. The report can be read at different levels, with the data presented clearly through charts and infographics, and a simple engaging narrative. The warm welcoming graphics using the brand colours, are designed to establish empathy with the reader.
The result is a report that not only provides clear information in an accessible manner, but also inspires and engages, with the goal of spreading good sustainability principles beyond the confines of the company. With the same objective, Amapola also prepared a summary highlighting the main content of the report, making it available to a broader audience.
“Communication is an essential driver to circulate an organisation’s sustainability and make it a key element in relations with the stakeholders,” says Giulia Devani, Head of the Amapola Reporting Area. “Accessibility is transparency: paying careful attention to the communicative aspects of a sustainability report is the way to reach the public and the target community.”
ESG strategy and reporting for engagement
Leroy Merlin Italia is part of the ADEO Group, the European leader and number three worldwide on the home improvement market. At the centre of the Sustainability Report is the organisation’s new Positive Impact Strategy, made up of five main challenges: community engagement, affirmation of plurality, decarbonisation, circular economy and raising customer awareness. This strategy is valorised in the reporting project, providing a clear vision of the objectives and the results achieved.
“With the publication of our 2023 Sustainability Report, we want to tell the reader about the journey we have undertaken towards a more sustainable present and future, which we want to build together. A journey shared with everyone in our organisation, where sustainability is the compass that guides our strategy and the decisions we take every day,” says Barbara Casartelli, Positive Impact Leader at Leroy Merlin Italia.
The Leroy Merlin Italia 2023 Sustainability Report can be viewed HERE.
